Effective business networking tips.

Effective networking helps in promoting and securing the success of your business. While the fundamentals of business networking is about building trust, reliable connections and establishing the same is a challenging undertaking. One must establish himself as a powerful resource of knowledge and expertise that a business can rely on because ultimately, it’s a two-way street.

In order to establish yourself as a reliable source, some ground rules are essential-


A reliable person is one who is time driven,trustworthy, quality conscious and knowledgeable. Once this is established, any business person can utilise his credential and value to other people as his source of business generation. Needless to say, word of mouth marketing is a direct result of good networking and is a powerful tool for the growth of your business.


Once you focus on building your credibility, the next important part is communication. Effective communication is the most essential instrument on which your business rides. Therefore, it is essential that everyone within your company communicates the same message about the company’s goals, policies, approach and achievements. False communication diverts and misleads clients, even though your intentions may be true. By focussing on giving clear but powerful messages you are establishing the credibility of your company. This in return builds the image of the company in the eyes of others.


Networking without purpose is a lost cause. No professional businessman likes to waste time hence it is important to keep in mind that the person you are talking to is also assessing you and your worth in his business just as you are evaluating him. Beating around the bush and leaving imprecise messages is not going to be seen in a good light.

Networking is ultimately about building trust, reliability and credibility. Once you’ve defined your worth by means of the methods mentioned above, you must now look into keeping the interest alive of the opposite party. For this, always leave a proposition of interest to the other party for the communication to grow. Do your research and understand beforehand what might be of interest for the business of the other party.

August 19 at 9:30 am

by Ahana Machaiah